Monday, 2 April 2012

This is where it all starts...

3rd Wheel Tv is a blog and a future TV show which will be coming to you soon.  But lets just dabble a little in what the show revolves around.


We romanticise the 50 and 60's and a way life was simpler and fun...  The reality was it was sexist, male dominated and full of smoke, literally....  3rd Wheel Tv may reverse the first two but it will definitely not have the third.


The reality of our time is that over 80% of car buying purchases are influenced by women.  To help that cause along Honda is now sponsoring female racing drivers to increase consumers knowledge of their "Women Empowered" initiative.  


Do a search on any search engine around women and car buying decisions and you will get statistics that go as high as saying over 90% of all car purchases are influenced by women and over 50% of all car purchases are now made by women!  Times have changed and so too should the idea of automotive reviews.  


Women may not look for the same technical jargon that men look for when buying a car.  They may not be interested in top driving sites reviews of the small nuances in handling differences between one German import or another.  Their frame of reference may not revolve around how one vehicle is 0.1 of a second faster 0-60 that another or how another car can stop 1 meter shorter than another.  That is what 3rd Wheel Tv and this blog will bring to you, a different perspective.  2 women and one man all looking at cars from different perspectives and from different backgrounds.  The reality is that this blog will be entertaining and bring you perspectives which no other automotive source will bring.


And after all this yakety yak, lets get down to business around what we three think is of interest in the automotive world.

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